- In Japan last year, 5 out of the 10 top selling hardcopy novels were originally written on mobile phones, stories known as keitai shosetsu
- The top selling Japanese author, a young girl of 20, sold 1.2million copies of her book and it's now being made into a film
- South Africa is a text-centric society, but has not yet capitalised on entertaining prosumers using this powerful method of engaging through cellphones
- Novel Idea is serialised fiction commissioned specifically for phones rather than re-purposed content
- It means anyone can write, receive and read fiction on their phone, wherever they are, whenever they like
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